Recognition: Certificate of Completion
Course Category: Level 02
Ideal Target Audience: Professionals interested in setting up a LinkedIn profile and understanding the basics of LinkedIn for business networking and engagement (general computer literacy required).
Course Duration: 2 to 4 Hours
Language: English
Course Value/ Price: R875.00 VAT Incl
   

SHORT COURSE DESCRIPTION:


Whether you’re a marketer or a business owner, it’s essential to understand all the opportunities that LinkedIn provides for companies. Networking in real life has always been a huge part of professional life. With people relying on the digital world for more business and personal tasks, it’s no wonder that networking has moved online. If you don’t use LinkedIn effectively, your searches, messages, and other activities on the site can easily be wasted time. Both recruiters and employers use LinkedIn to source candidates for employment. LinkedIn is also primarily used for career networking, job hunting and professional development. Leverage LinkedIn to build a great reputation – and drive new business relationships. 

What you will learn:


Lesson 1: Introduction to LinkedIn for Business
Lesson 2: Sign Up to LinkedIn
Lesson 3: Build Your Profile
Lesson 4: Marketing Yourself and Your Business
 

Note: For the best learning experience we recommend using the additional reading in conjunction with the interactive online training modules.

Recognition: Certificate of Completion
Course Category: Level 03
Ideal Target Audience: Persons in a senior marketing and selling environment. Persons interested in generating referrals and selling trust.
Course Duration: 2 to 4 Hours
Language: English
Course Value/ Price: R875.00 VAT Incl
   

SHORT COURSE DESCRIPTION:


For the professional in a firm who must make the transition from doing managing work to marketing and selling it, as well as for the professional who is already marketing and who wants to enhance his or her skills. It is also for the sole practitioner who needs to sell to stay in business. Historically, training of professionals to win new clients has been haphazard. Law, accounting, engineering, medical, and architectural schools teach nothing about selling. This is also true of most business schools, surprisingly so, given that a sale is what defines the existence of a business. Many firms offer in-house education on technical issues, and almost all provide such training on the job, but marketing and sales training falls short. Most of us must learn by trial and error.

What you will learn:


Lesson 1: Rainmaking Principles
Lesson 2: Selling Trust
Lesson 3: Generating Referrals
Lesson 4: Beyond Referrals
 

Note: For the best learning experience we recommend using the additional reading in conjunction with the interactive online training modules.

Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.

No matter what profession you’re in, networking is the fuel that accelerates success. Not only is it useful for learning directly from individuals you meet, but the benefits of association and growing your own authority are just as powerful. For some of us, the word networking can leave a bad taste in our mouths. Many of us aren’t sure where to start, what to say when we connect with someone or how to maintain that relationship.

 

Learning how to grow your business isn’t just a worthy goal; growing your business is often a necessity for your business’s survival and your economic well-being. What can you do to get your business beyond the bare sustenance level? What can you do to turn it into the income-generating powerhouse you envision? Try one or more of these growth strategies. All have been successfully used by other businesses and, with some planning and investment, will work for you.

Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Personal branding often involves the application of one's name to various products.